Customer journey strategy and asset design for Jordan's new Makers' Lab in their Paris store.

A project from our contributor Johnny Ace.

Jordan wanted to offer their Parisian fanbase an on-brand, personalized experience they would forever remember and cherish. We developed a system of cards that would be stamped and filled in at different steps along the journey. Details on the cards were printed with a beautiful digital embossing technique.

The whole process was aided with the design of the 'Atelier Handbook', a customer facing guide which provided a deeper understanding of the techniques used within the studio.

Designed at SET Creative. Photography by Jeremy Fenske.