Video campaign to increase brand awareness for a U.K. based charity operating in Zimbabwe.

A project from our contributor Guy Loftus.

The Budiriro Trust funds scholarships for young people to finish their education in Zimbabwe. A series of videos were created to increase awareness of their mission among their core demographic, the Zimbabwean diaspora, and to reach beyond to people who believe in the power of education. As a result of the campaign, unique visits to the Budiriro Trust website increased by 100x.

Produced by Inspiring Film 

Directors - Guy Loftus and Tom Brooks

DoP / Editor / Colourist - Guy Loftus